This is probably the best move I've seen Microsoft make since Windows Phone 7, for multiple reasons.
Firstly, they got their target markets spot on. The Windows RT tablet directly competes with the iPad in terms of ecosystem (not open, must purchase from Marketplace, no desktop environment, for more staple use). The likely specs (based on what they showed) included with the Windows 8 Pro tablet as well as the storage options is more than viable competition for the ultrabook market. Despite the obvious lower than normal voltage of the i5 core, it, along with the HD 4000 graphics, should still be more than suitable for everything up to the slightly demanding, which satisfies a huge, huge portion of the market. Everything lies on which side of the spectrum Microsoft decides to price it.
Again, in their favour, Windows 8's Metro interface is absolutely amazing when used on a touch interface. Microsoft knew they needed to provide a proper option to sell that side of Windows, and I think they nailed it. I honestly think it has a lot less to do with just trying to compete in the tablet market, and more with trying to sell Windows 8.
And hardware and design wise, it couldn't be much better. The keyboard cover is definitely one of the more ingenious, downright perfect in execution, and appealing ideas on the tablet front. It's not just a gimmick like a lot of the other accessories. It is going to make a huge difference in terms of viability to the customer as well as sales. The kickstand is nice. The venting system is another engineering feat. This is only the second time I've seen the brains behind Microsoft's R&D actually coming to market, after Project Natal. I'd love to see more of this side of Microsoft (seriously, search it up; they have some amazing stuff going on there).
We don't know much else about the product, but I'm hoping some of the stuff not mentioned would also be from their forefront R&D. They recently showcased an extremely low latency touch surface which is close enough to physical writing to the human eye. I'm hoping a less demanding (manufacturing and cost-wise) iteration of this ships with the product. For both Digital Ink as well as any sort of drawing (Photoshop, which already is viable), it would work wonders.
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