One of the 3 new carriers in Canada.
The others being Wind Mobile and Moblicity (formerly DAVE Wireless) (
http://mobilicity.ca/home/)
Public will specialize in one plan -- unlimited talk/text including long distance. Basically, a great plan to replace your home phone, and to entice more Canadians to get mobile phones.
All in all, when Canadians get more choices, we all win. Prices go down around the board, and competition fires up. Too long we've been gouged by the big 3 (i mean, look at what europeans get compared to your current plan)
