Originally Posted by etoilex3

why would they keep the same design as elm, which obviously elicits bad memories of epic failure. they should start fresh =)

they clearly didn't take psych and learn about conditioning

"Avenue to learn"? - What a horrible name. Aside from the pure cheesiness, what am I supposed to call it? ATL? LMS? That's two full syllables more than ELM... Two full syllables! Do you know how much more time I'm going to waste during the day saying ATL...

webct was three syllables...

*sigh*

as if that makes it better

Originally Posted by nerual

webct was three syllables...

*sigh*

as if that makes it better

WebCT was before my time, but seriously... Of all the things they could have come up with in their "contest"... any simple but elegant title that could be condensed into a recognizable, one syllable word, like ELM, but they decide to go with "Avenue to Learn"...

Well, we could get creative and call it 'alt', which is one syllable

i'll prob call it elm for at least first term, especially if they look so similar...I'm pretty sure the only reason i didn't call elm 'webct' is because i kept CURSING elm, with a rage I never had for webct.

Ooooh I actually like the name!

IT DOESN'T LOOK LIKE ELM! IT IS ELM!

the devil's greatest trick was convincing the world he did not exist!

It won't let me log in...

Speaking of ELM, it just died... I was finishing my last quiz too! =(

Originally Posted by Serene

Speaking of ELM, it just died... I was finishing my last quiz too! =(

Yup. ELM's server just crashed while I was doing my physics practice exam. Fail. My exam is tomorrow. -_-

Lol I just doing the last question of CAPA!

WHY CAN'T ELM JUST GO AWAY PEACEFULLY

< begin branding lesson >

The name
First off, Avenue To Learn isn't too bad, but it's short form (ATL) doesn't flow really nice, and saying "Your tests can be found on Avenue" sounds bad too. You really can't short form it, so that's a negative.

Don't try and be smart
Wait, what's that? A VENUE to learn? Is it a venue or an avenue? Stop trying to confuse! Your play on words is not cute, funny or smart, it's really really lame. When creating a new brand you need to eliminate all confusion from it... you can't introduce a new brand that has two meanings or two ways to say it! As mentioned before, it's like the Quarters rebranding issue with their name.

Logo
As a graphic designer and someone who's worked at McMaster in web/graphic design, I'm also horrified by that logo... a rounded bubble font? Really? That does not fit McMaster's branding manual and looks really unprofessional... at least go with Helvetica or the Univers font!

User Interface
As other users have pointed out, if you're replacing a shotty bad product... never ever use the same design or look/feel of that bad product! Doing so leaves a negative vibe and bad first impression, plus it makes the project seem like you're putting putting lipstick on a pig, whatever you want to call it. Get a designer to make a new homepage that looks really nice and uses CSS.

My guess is that the following happened: The group that runs ELM (Centre for Leadership in Learning) also runs the new LMS Avenue To Learn, and that homepage you see on avenue.mcmaster.ca was neither ELM nor is the new Avenue, it's just a homepage created by the LMS (learning mgmt system) team at McMaster to be the 'launching page' to get into the system itself. The page is just basic html and has a login box that uses McAuth to let you login using your macid. Thus, they decided to just stick to their old launch page design so technically it LOOKS like ELM, but I bet once you login (I haven't been able to) a popup window will open like Mugsi, or it will redirect to the new Avenue to Learn system which will look nothing like ELM.

Spell Check!
I know this is probably not considered a 'live' page yet, since we probably weren't yet supposed to see this site since Avenue hasn't officially launched, but for goodness sake.. spell check! Nothing makes your new brand look sloppy than a spelling mistake, especially in your own brand name (The following policies and terms apply to all Aveune users)

< / end branding lesson>

Originally Posted by Chad

(The following policies and terms apply to all Aveune users)

lol, that reminds me of when I bought a gigabyte brand video card a few years ago. They spelled their name "giagbyte" multiple times on the box.

Originally Posted by Branding Manual

PMS Cool Grey 11 C

/giggle

Why weren't we able to VOTE on the name? Letting us submit names was a great idea. But we should have a say then on what the final name should be. A-T-L sounds horrible and it could mean:


Active Template Library, from Microsoft
Alternating-time Temporal Logic, a branching-time temporal logic that naturally describes computations of multi-agent system and multiplayer games
Atlanta, Georgia, United States
Above the line (advertising), an advertising strategy
Across the Line (BBC Radio Ulster), a BBC Northern Ireland music brand
ATL (band), an R&B boy band
Above the Law (group), a Los Angeles-based rap group
All Time Low, a pop-punk band from Lutherville-Timonium, Maryland
Among the Living, an album by Anthrax (band)
A Thousand Leaves, an album by Sonic Youth
Advanced tactical laser, a US military program to mount a high energy laser weapon on an aircraft for use against ground targets
Americans for Technology Leadership, an organization that advocates limited government regulation of technology
Automated Tape Library, used by IBM and others to represent a computer backup tape robot

Courteous of wiki.


My favorite is that its the short for Atlanta.

Who made this decision anyway?

I say we BASH BASH BASH