If it is due to an exam conflict (the rules for what constitutes a conflict are clearly described on the registrar's website) then you can get it moved.
If not, you'll have to have an acceptable reason to defer it until reading week - documentation is required. Though, I have heard that they tend to give everyone one "freebie" (i.e. deferral without a good reason), but I wouldn't want to bank on that.
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