Hmm. What is the "E" all about? The way the logo presents itself currently, the "E" gives the impression that it is of extreme (primary) significance in the name -- is it?

The space on the left hand side, between the "twelv" and the "campus" is far too large and kind of "hangs"; it is very unbalanced visually. The same can be said for the words below (campus life begins here or mac lives here or whatever it is...the spacing is very poorly done)

It's like a high school student project that's trying too hard.

LOL. That's the best they came up with? Adding a Gaussian blur and changing the colours?

They should've just used Rohan's logo. 8191823 times better.

I think the blur is just too many jpeg compressions... at least we hope it is... hhahaha

Hmm.
I've been reading all 9 pages of this on a 45.2 kbps connection (except some posts cause they were too long) and I've been trying to figure it out.

When I first saw the logo, the E jumped out at me as a unifying factor. I think perhaps it's supposed to symbolise the "centre" the "junction", the "point where things merge" or simply put, "the unifying factor". Associating this with the restaurant might be to draw emphasis to the fact that this what 1280 wishes to be, for the student population.

That being said, I find the logo quite distasteful. It seems too be done quite hurriedly and I think we could have had something much more current and appreciated chosen.

The "E" reminds me of an eye test.
I'm not sure about the rest of the populace reading this but, I'm quite blind myself and if they wished to throw in a free eye test, I think at $7222, I'm quite grateful for the little notification that I can still see. </joke>

In terms of the current logo, I think while we can amend it, it does seem a little bland. To the earlier comments that hinted that the Chapters logo wasn't that great, I have to disagree. I think Chapters has a done a great marketing job and Coles is really where you should hurl those stones. Even if it was branded like Chapters, I think we would have a better reaction to it.

I don't think the logo's lack of creativity is what's really offputting. I personally feel that the lack of relevance is unappealing and not really the wisest decision to make.


Branding is a huge part of corporate culture and while our restaurant may not be a massive multinational sensation, we could stand to learn from the "greats" if you will.

For example, Apple. Crisp, clear, current and brilliant. The logo, the slogans - all work seamlessly and promote unity - another thing that is lacking in this effort.

Yet another example of the importance of branding - Google. To all of those who have following the Microsoft-Yahoo dilemma; the debate on CNN and several other new sources touched upon the fact that Google had incorporated itself into mainstream culture not only as a way of performing a task but as a way of thinking, and as a word.

That's not just because Google sounds cool. The word existed before the search engine. Google, the search engine. marketed itself brilliantly resulting in its revolutionary reception.

Marketing is huge and I think that we've fallen short of the bar.

i like how they have campus life starts here. but the 1280 looks bad

Here's the new official logo being used on the MSU Website:

I like it.

Hmm my knee jerk reaction? They still haven't changed the E! Wasn't it established by a tiny majority that alot of us are happy with the logo if it has a non slanted E! :S

lanted E just feels like its crooked and falling to the ground, The point is what are they trying to portray with it?

The only thing that has changed via "student opinion" is the font(which was hated unanimously), which was horrible enough that even they might have noticed it after a couple of days. Or has something else changed too?

*sigh*

Originally Posted by florencem.

They're not talking about the logo.... taking it out of context isn't really all that clever.

The new service is going to be filled with what students want. I can no longer speak for the logo (because I was personally told that there were going to be changes to it), however the venue itself (which is what they're talking about with that little quip) is going to be awesome!

Well at least it's better than the original one. But the slanted E is seriously bugging me. I guess I'll just cover it with my hands when I walk in... the food better be good

Originally Posted by Taunton

They're not talking about the logo.... taking it out of context isn't really all that clever.

The new service is going to be filled with what students want. I can no longer speak for the logo (because I was personally told that there were going to be changes to it), however the venue itself (which is what they're talking about with that little quip) is going to be awesome!

Didn't you say it looked like a rainbow exploded in the bar?

I'm still really not a fan of it at all.

If they're already spending $400k on the renovations, I don't see why a couple hundred bucks to hire a competent designer wasn't deemed as worthy.

And I'm still hung up on the fact that it says "TwelvEighty" as opposed to "1280", which was the name that appeared on the poll which students voted on, unless they had a different poll later between 1280 and TwelvEighty in which case I'm not sure who would have picked the mispelled/misused conjunction of words.

Originally Posted by zango

Didn't you say it looked like a rainbow exploded in the bar?

no that was another SRA member in context of the colours used inside the bar, but he was wrong about it and the thread that had that topic, was closed due to misinformation. The colours inside look fantastic though!